Best Target Hair Dye Guide

Ok, so all of us have had the challenge of finding a good hair dye at some point in our lives. This became apparent after I went red, terrified that I would destroy my natural hair color. 

I bought the wrong hair dye and ended up damaging it pretty badly. This is why before anyone uses any hair dye, they should research what kind will benefit them and their hair type the most.

If you want a drastic change, I suggest you visit a professional. However, these dyes are an excellent choice if you want a subtle change without damaging your hair a lot.

After years of working with clients and helping them choose the right color, I made a list of my seven favorite hair dyes you can buy at Target. I ensured to include all hair types and semi-permanent and permanent dyes. There are excellent choices for those who want long-lasting colors and just a short experiment.

Keep reading to find out which ones I recommend and why.

Bottom line Up Front: My favorite hair dye from Target is Schwarzkopf Color Boost Vibrancy Booster. I love it because you can use it between your hair appointments, try a new shade, or give your hair new life.

My Top Picks Up Front:

  • Schwarzkopf Color Boost Vibrancy Booster The perfect choice for giving your old color a new shine. 
  • L’Oréal Paris Colorista Bleach Highlights – Amazing if you want a dramatic change that won’t last long.
  • Schwarzkopf Keratin Permanent Hair Color- A permanent hair dye that leaves hair shiny and colored for weeks.
  • Splat Midnight Hair Color – One of the best semi-permanent colors for those who want to experiment with unusual hair colors.
  • Got2B Color Metallic Permanent Hair Color-  This is a great color for those who want to rock gray metallic hair this season.
  • Garnier Nutris Ultra Color Hair Dye- Excellent permanent hair dye choice that doesn’t smell bad and hydrates hair with essential oils.
  • Loreal Healthy Look, Creme Gloss – A semi-permanent hair dye that doesn’t burn your scalp but lasts longer than any other brand’s dye.

Tips/ Advice:

How to pick the right hair color?

Determine whether you’re looking for a temporary or permanent dye job. Then, as you consider your options, consider how often you’re willing to touch up your dye job.

Look at celebrities and models with hair similar in texture and tone to yours to get ideas of which colors work well with your complexion. I usually tell my customers to do this when they are indecisive about the color. 

More tips:

  • The first thing to think about is your eye color.
  • Figure out your skin color and warm it up or cool it down.
  • If you have warm skin tones, look at shades of blonde, red, brown, and black.
  • If you have cool skin tones, try a platinum, a cool brown, or a warm shade of brown.

Pro tip: When looking at dyes, the higher the number, the darker the shade will be. It is always better to go a bit darker because your color will wash off after a couple of showers.

While there’s no hard and fast rule on what hair color works best on any person, following some basic rules will help you find the dye that works best with your natural skin tone and other features.

What to look for in a hair dye?

To find the right hair dye for you, check that it is ammonia-free and has high-quality ingredients. Also:

  • The coverage-The first thing to look at before choosing any hair dye is the coverage.
  •  Easy Application- Easy application is another important factor when choosing a hair dye.
  • Nourishment- If a hair dye has nourishment for your hair, it’s the best one.
  • Longlasting Effect- A good hair dye will stay on your hair for weeks. 
  • No Bad Smell or Stains.

Selection Criteria

I have selected these 7 Target hair dyes because I tried them and found that they are very successful regarding coverage, gloss, and durability.

I selected different brands because they all have something to stand out more, depending on what you want to do with your hair. For example, some recommendations are better for gray hair, and some for highlights.

You can find all the products down below at Target. Plus, all the products are safe to use at home and won’t destroy your hair if applied properly. Don’t forget to look at the colors available and read the ingredients before you buy/use them.

Product Recommendations 

Schwarzkopf Color Boost Vibrancy Booster

Schwarzkopf Color Boost Vibrancy Booster is an excellent choice for anyone who wants a subtle but stunning change without permanent damage. The color palette covers all the most used colors, so Schwarzkopf has got you covered whatever you want.

What I love about it is that you can use it if you want to test out a color, refresh your color between visits to the salon, or just cover up your previous color/highlights. It’s so easy to use and practice that I always have it in my bathroom.

It’s best used when mixed with conditioner and it only takes five minutes to work. I appreciate how thick it is and doesn’t drip all over you when you use it. It’s a quick fix for all who want to extend their color.

The only thing I don’t recommend it for is to cover up gray hair. It doesn’t do an outstanding job, but for everything else, it is perfect. Also, it is semi-permanent, so you have to use it more often if you use this product.

The hair color it works best on is red and cold blond. Those are the hardest colors to freshen up and add a new shine, but this semi-permanent hair dye does the job.


  • Hair type: All
  • Permanent: Semi-permanent
  • Brand:  Schwarzkopf
  • Available colors: Red, Blonde, Brown
  • At-home usage: Yes


  • Multiple colors
  • For all hair types
  • Easy to use at home
  • Big bottle
  • It doesn’t wash off easily
  • It doesn’t have alcohol
  • It doesn’t damage hair a lot


  • Not for gray hair

Final Mark: 9/10

L’Oréal Paris Colorista Bleach Highlights

L’Oréal Paris Colorista Bleach Highlights is an excellent choice if you want to try out how a new color looks on you and remove it the next day. I highly recommend this to all of you teenagers, beginners with home dying, or those who just want a bit of fun.

I use this color when I want interesting highlights for a festival or a night out. It has a perfect color palette with vivid colors for those who want a dramatic change. I love its ammoniac-free formula, that only needs one wash to fade completely. It is entirely safe to use; you just need to wash off your hands thoroughly.

This is not the right choice for you if you want something more subtle and long-lasting. I wish they also had more subtle colors in their palette for all of us who want to go basic brown for a day.


  • Hair type: All
  • Permanent: No
  • Brand: L’Oréal Paris 
  • Available colors: neon pink, purple, blue, lilac, hot pink, gray, yellow
  • At-home usage: Yes


  • Washes off easily
  • Fun colors
  • Good for beginners 
  • Safe to use


  • Not for permanent changes
  • It doesn’t cover up gray hair
  • You need to use a lot of product

Final Mark: 9/10

Schwarzkopf Keratin Permanent Hair Color

Schwarzkopf Keratin Permanent Hair color is a great hair dye that will keep your colors fresh and your hair hydrated. Different shades of the most popular colors allow you to find the one that will look the best on you.

Schwarzkopf won me with the keratin treatment because it leaves your hair shiny, healthy, and styled. In addition, the instructions on the packaging are straightforward, so you can easily use the dye at home.

The color that stands out for me is “Rich Caviar” because it is such an attractive shade of purple that I can’t find anywhere else. The color completely covers gray hair, so it’s perfect for more mature people who need their gray hair taken care of.

The only thing that I don’t like about this is the smell. When you use the dye in your bathroom, it just smells like pure chemicals. Plus, you must be careful about the color choice; you may go a bit darker than you wanted.


  • Hair type: All
  • Permanent: Permanent
  • Brand: Schwarzkopf
  • Available colors: Different shades of black, brown, and blonde
  • At-home usage: Yes


  • Good instructions
  • Various colors
  • Rich colors that don’t wash off
  • Good for gray hair


  • The smell of the dye
  • Inaccurate color description

Final Mark: 8/10

Splat Midnight Hair Color 

The Splat Midnight hair colors are one of the best out there when it comes to semi-permanent hair colors.

It is such a rich color that you can easily apply at home and rock it until you wash your hair. When you wash your hair, it will slowly but surely come off. What I don’t like about this hair dye is the washing-off part.

Your hair (if it is light) will go through several stages before you entirely manage to return to your natural color. If you have darker hair, it will wash off sooner and be more subtle.

The bottle will last for decades because of its rich color. You just need a little bit of the dye to get the job done. So be careful if you want to have a lighter color.


  • Hair type: All
  • Permanent: Semi-permanent
  • Brand: Splat
  • Available colors: ruby, jade, violet, azure
  • At-home usage: Yes


  • Rich color
  • It doesn’t damage hair
  • Big bottle


  • You can’t get a lighter shade easily
  • It doesn’t look good when washing off

Final Mark: 7/10

Got2B Color Metallic Permanent Hair Color

Another cool color you can buy at Target is Schwarzkopf’s Got2B Color Metallic. It is a permanent hair color for all who want a dusty silver look, either to embrace your gray hair or to rock a new look.

Gray is not the easiest color to wear, but Got2B Metalic is a perfect combination because your hair won’t look dull and lifeless. Instead, your hair will have a silver glow that is perfect for the summer days.

What I would recommend is to bleach your hair before applying this color for better results.

If you’re aiming for the salt and pepper look, this is the right choice.


  • Hair type: All
  • Permanent: Permanent
  • Brand: Schwarzkopf
  • Available colors: Metalic Gray
  • At-home usage: Yes


  • Interesting gray color
  • Lasts long
  • Covers gray hair


  • Works better on bleached hair
  • Small dye packages
  • Need at least two dye packages

Final Mark: 7/10

Garnier Nutrisse ultra color Hair Dye

Garnier Nutrisse ultra color is a durable permanent hair dye that will leave your hair with vivid color for weeks.

I love that Garnier doesn’t use chemicals that smell bad and leave your hair dry and dull. Instead, it has oils that repair your hair and give it an extra glow while coloring it. If you need a hair dye that will hydrate and give you a pop of color, this is the one.

The only thing that needs improvement is the colors they put on the box and the result. It always comes out differently on different hair. It usually depends if you have bleached your hair or not.

It is really easy to use, so if you like their color palette and don’t mind going a bit darker than you expected, try it out.


  • Hair type: All
  • Permanent: Permanent
  • Brand: Garnier
  • Available colors: Different shades of brown, blue, black, red, and purple.
  • At-home usage: Yes


  • It doesn’t smell bad
  • Vivid colors
  • Easy to use at home
  • Hydrates hair


  • The color palette is not precise enough
  • Expensive

Final Mark: 8/10

Loreal Healthy Look, Creme Gloss

Loreal Healthy Look, Creme Gloss is a semi-permanent hair dye that doesn’t wash off after three weeks. It is different from other hair dyes because the color stays longer.

The best part is that it is ammonia-free, which means your scalp won’t feel itchy and red after using it. It is easy and safe to use at home when you want to experiment with color or refresh between permanent hair dyes.

If you are worried about gray hairs, don’t. This dye covers them quickly. The only thing that needs improvement is their color palette. Three primary colors are not enough to cover the range of colors we want to try out.

I also recommend this to people who have never dyed their hair because they won’t damage their hair if they choose the right color or make a mistake while dying for the first time.


  • Hair type: All
  • Permanent: Semi-permanent
  • Brand: Loreal
  • Available colors: blonde, brown, red
  • At-home usage: Yes


  • It’s ammonia-free
  • Longlasting color
  • Easy to use at home
  • You get two packs in a set


  • Expensive
  • Only three colors are available

Final Mark: 8/10


Question: Is store-bought hair color as good as from the salon?

Answer: Store-bought can be as good as a salon but depends on the type of hair dye you buy and how long it lasts. Usually, the downside to using store-bought hair color is that it washes off faster.

Question: How often should you dye your hair?

Answer: On average, your hair grows about 6 inches per year, meaning your roots show up in about two months or eight weeks. You shouldn’t wait for longer than two months to dye it if you want to achieve an even color. Don’t die twice a month if you don’t want to damage it.

Question: Should you shampoo your hair after dying it?

Answer: Yes, you should shampoo your hair after dying. It helps to remove excess dye and chemicals. Also, the dye can stain your scalp when you don’t shampoo your hair.


Choosing the right hair color and brand to use can be challenging and complex if you are unsure of what you want. I gave you some tips on choosing the right color and brand, but if you are still uncertain if it’s best to ask your hairstylist.

If you want to shop at Target, I recommend trying one of these seven recommendations based on your hair color and needs.

I don’t recommend buying dyes/ brands before researching them because a lot on the market can damage your hair. Ammonia-free are the ones that will be kinder to your hair, especially if it is severely damaged.

My list above includes semi-permanent and permanent solutions for every hair type that you can use to cover up gray hair or experiment with color.

Before buying any dyes, choose one that should match your hair color and condition. This means checking if your hair type is the right one, and seeing if you like the color palette. If your hair is in a really bad condition, look for semi-permanent dyes and take care of your hair.

I hope you have enjoyed my reviews on the best target hair dyes you can find at Target.

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