If you’re anything like me, walking into the haircare section of any store can be quite overwhelming. Shampoos, conditioners, hair serums, hair masks, you name it completely fill the section to the point where just browsing can make your brain go haywire.
Then there’s the mid-range to higher-end hair products; think $30-plus. You might be thinking $30 is way too much to spend on one hair product or that you could spread your money further by spending it on multiple cheaper products. But if you go down that road, you might end up using twice the amount of product and still not get the results you were hoping for. You know what they say: Buy it nice, or buy it twice.
I’d like to ask you to just stop and think for a moment. Hair holds value in many ways. It holds memories, space for creativity, and confidence. Why wouldn’t you want to invest in using some of the best products to maintain it?
About Olaplex
If you’ve ever browsed your local beauty store, you’ve probably come across a brand called Olaplex. Olaplex is a haircare brand that was founded in 2014 by Dean and Darcy Christal in a garage. Dean teamed up with chemists to create an ingredient that would prevent hair from breaking during harsh bleaching and coloring. Thus, the Complete Bond Technology was born. This technology provides strength, elasticity, and flexibility to all hair types, from root to end, at a molecular level. The Complete Bond Technology is clinically proven to target and repair disulfide bonds, restoring the structure and strength of hair.
Olaplex didn’t immediately hit the shelves, however. It was first tested on celebrities and only available in professional hair salons. Due to high demand from the consumers who did have access to it, Olaplex was finally available for purchase in 2018 at Sephora.
Now, you might get confused with Olaplex’s lineup because their products don’t follow traditional naming conventions: Olaplex uses names and numbers. The number system originally served to showcase each product’s purpose and location within a haircare routine, but over time, the numbers were reassigned to represent launch order or category instead.
Let’s go over pricing now. Olaplex is considered a mid-range brand with a median product price of $30. In this case, the price definitely reflects quality. Sure, you can go buy a $10 shampoo at the drugstore and it’ll probably be fine for general hair cleaning, but will the shampoo actually repair your hair at a molecular level? Olaplex products have been clinically tested on whether they actually repair hair, are regulated by the FDA, and are also compliant with the EU’s Cosmetic Product Regulations, so you can have peace of mind that you are using products that are not only effective but also safe for your hair and scalp. This next section showcases some of those products that are absolutely worth giving a try!
Staple Olaplex Products
The first Olaplex product worth the money is the No. 7 Bonding Oil. This is a highly concentrated, weightless oil that boosts shine, color vibrancy, and softness with just two or three drops. The oil tames frizz and flyaways, which is super useful for summer months or if you live in more humid climates, and also doubles as a heat protectant, offering heat protection up to 450ºF/232ºC. It’s coconut derived and also includes a blend of vitamin E and sunflower oil.
The No. 4D Clean Volume Detox Dry Shampoo extends your hairstyle between washes by absorbing excess oil and neutralizing and repelling odor-causing pollutants. Your second- or even third-day hair can be refreshed with ease! Another good quality about the formula is that it’s not gritty, like how many dry shampoos tend to be, and it does not leave a powdery residue nor clog your hair follicles. Your hair can actually breathe and not feel weighed down.
The No. 4 Bond Maintenance Shampoo strengthens and reinforces bonds while cleansing and hydrating your hair. It’s a non-stripping formula that’s been clinically proven to boost shine and reduce split ends and frizz, and it repairs existing damage and defends against future breakage using that Complete Bond Technology I mentioned earlier. The formula is vegan, safe for chemically treated and colored hair, and is dermatologist tested. The scent notes of this shampoo are grapefruit zest, sugared mint, ginger, and crushed sage.
What goes hand-in-hand with the shampoo we just discussed is the No. 5 Bond Maintenance Conditioner. This conditioner strengthens and reinforces bonds for more resilient hair while also detangling and dramatically improving manageability without weighing your hair down. It softens, smooths, and reduces split ends, frizz, and flyaways, so it’s another product that’s perfect for those living in more humid climates. This conditioner is also dermatologist tested and color/chemical safe, and the scent notes are the same as its matching shampoo.
The No. 9 Bond Protector Nourishing Hair Serum is an ultra-lightweight hair serum that creates a satin shine and protects color. This serum also offers lasting style retention, so your hard work putting all of those curls in your hair can stay at least another day. Plus, it’s not just a hair serum that reduces tangles and static. It also doubles as a heat protectant, providing heat protection up to 450ºF/232ºC.
The No. 8 Bond Intense Moisture Mask replenishes hydration while also smoothing, softening, and strengthening hair. The mask also doubles as a detangler and is infused with that same Complete Bond Technology. Your hair will be visibly softer with more body after just one use, although weekly use is recommended. You can even skip styling after the mask is used!
The No. 0 Intensive Bond Building Treatment strengthens hair and reduces breakage while rebuilding hair bonds at a molecular level, thanks to it containing the highest concentration of that special bond technology across the entire Olaplex line. This product is not recommended to be used by itself, but rather it’s part one of a two-step system with the No. 3 Hair Perfector. The Perfector is intended to intensify the repair results, and I’ll explain how it works shortly.
Now let’s get into that product we were just talking about: the No. 3 Hair Perfector. The Perfector is not a conditioner but rather a weekly at-home treatment. However, it can be used daily if your hair has significant damage. The treatment reverses damage in as little as three minutes, reduces breakage, and visibly strengthens hair. It also reduces future breakage and encourages length retention over time. The Hair Perfector is part two of a two-step treatment that utilizes No. 0 Intensive Bond Building Treatment, as mentioned above.
The No. 6 Bond Smoother controls frizz and helps define air-dried styles while softening, smoothing, and hydrating hair. This product offers 450ºF/232ºC heat protection, and, even better, it tames frizzy hair for up to 72 hours, so you don’t have to worry about looking like you came out of a dryer cycle. It also protects against breakage. The best part is that you only really need one pump to reap all of these amazing benefits!
Last but definitely not least is the No. 4P Blonde Enhancer Toning Shampoo. Calling all blondes! This product is for you. This toning shampoo is an ultra-concentrated purple shampoo that brightens hair color and enhances shine. The purple hue neutralizes yellow tones and brassiness from color-treated blondes and even grays. Like other Olaplex products, it also repairs damage, defends against future breakage, and strengthens bonds. The shampoo cleanses without stripping the hair and is clinically proven to deliver four-times-brighter hair and enhanced shine. The formula has been dermatologist tested, is vegan, and is suitable for colored and chemically treated hair.
Where to Buy Olaplex
Now that we’ve reviewed these top Olaplex products, let me discuss where to actually purchase them. Sure, you can visit your local Sephora or Ulta or order from either of their websites, but let me tell you about another option you probably haven’t heard about: Thirteen Lune.
Thirteen Lune was launched in 2020 with the premise that the best beauty in the world doesn’t have one single origin. The company focuses on the heritage behind each founder of each brand and has carefully curated high-performing products from all over the world. Every one of their brands has a story worth knowing and a product worth trying, and their focus on inclusive beauty accurately reflects the diverse people who make up their consumers.
Thirteen Lune is home to many of these Olaplex products that are worth adding to your existing haircare routine, whether you’re looking to repair breakage, protect against heat damage, brighten blondes or grays, or just try a new brand. Olaplex items are routinely low in stock on the website, though, so get them while you can! If you’re in the LA area, you can also check out Thirteen Lune’s only brick-and-mortar store.
You won’t just be adding some new products to your hair routine. Your hair will thank you and look better than ever before.
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